About

Software that speaks steel

myMetalyx exists because the global steel trade — trillions in annual transactions — still runs on manufacturing ERPs or disconnected spreadsheets. We built the alternative from the ground up.

Our mission

To give steel traders and distributors an end-to-end digital platform that unifies procurement, sales, carbon compliance and AI decision support — at a price and speed that was previously impossible.

myMetalyx is engineered by Pletra Technologies and brought to market in partnership with Agvantage Ventures BV, combining deep ERP engineering with industry go-to-market reach across the EU and beyond.

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EU-first, globally ready

Launched into the Benelux steel hub with CBAM at its core; expanding through India, the GCC, the UK and North America.

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Direct & partner-led

Direct enterprise sales plus a certified VAR partner channel earning 20–30% first-year licence margin.

Go-to-market

How we reach the market

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Direct sales (EU)

Brussels-led enterprise and mid-market sales across Benelux, Germany and Italy in Year 1.

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Partner / VAR channel

3–5 regional implementation partners across CEE, the Nordics and Turkey.

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Self-service SaaS

A 14-day free Starter trial with in-app onboarding for sub-10-user traders.

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Industry associations

Presence at Eurometal, Eurofer, Steel360 and Fedustria events.

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India (Pune office)

Direct SME sales with INR Starter pricing across Mumbai, Surat and Pune clusters.

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Product-led growth

“Start free. Run your first RFQ in 15 minutes. Invite your vendor without a login.”

Partnership

Powered by Pletratech & Agvantage BV

Engineering excellence from Pletra Technologies, market reach with Agvantage Ventures BV.

Pletra Technology×Agvantage Ventures BV

Ready to transform your steel trading operations?

Start a 14-day free trial · Request a live demo · Speak to a steel-ERP specialist.

📧 sales@pletratech.com  |  🌐 www.mymetalyx.com